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It also told us that nearly half of those purchasing a Mac or iPad, and over two-thirds of those purchasing an Apple Watch, were new to those products.

18% of Apple users only own Apple devices.Īdd to this the company’s recent claim that in its most recent quarter, customer satisfaction and loyalty reached an all-time high in all its major product categories across all geographic segments.

(Note: This doesn’t apply to Apple journalists, by the way.)

An iPhone user is also three times more likely than an Android owner to have a total household income over $300,000/annum. In addition to that, 35% of Apple’s iOS owners have household incomes over $100,000 per year.

I’ve seen claims that the mean income of a US Android owner is $69,647, while iPhone user’s make $88,256. Apple’s customers tend to be more affluent than those on competing platforms.In a recent email shared with me, Julie Ask, Forrester Research VP and principal analyst, pointed out several of these traits: In "interesting times," growth is impossible unless you build out toward certain characteristics, which Apple already enjoys.